Deciding on what domain name to use for your website can be a tough choice. Many factors go into the decision, such as business name, product name and whether or not it is already taken, but did you know that if you can use your own name as a domain name?
To Name or Not to Name – That is the Question!
Using your name as the domain name for your website can be a good idea. It is the logical choice to use it if your business name incorporates your name. Or, if you are a freelancer, such as a writer or a photographer, you can use you name as a domain name. This way you can design a website incorporating many features such as a blog and an online portfolio. A domain name based on your name may also be found easier by current and prospective customers. It will certainly show up higher in search engine rankings for a search where someone has only typed in your name.
The downfalls of having a domain name based on your name is that you cannot distance yourself from anything on the website if need be. For example, if your business takes off and another business wants to buy you out or join up in a partnership, a name based domain name is not what they would want.
The best thing to do is to purchase two or three different domain name that can all be pointed to the one site. This will allow you greater flexibility in the future if you require it.
